Overview
ActiveCampaign is a hosted marketing automation platform for businesses that manage email campaigns, customer journeys, messaging, CRM records, sales activities, and third-party connections. Its automation builder connects triggers, conditions, messages, and follow-up actions so teams can coordinate engagement across channels. Active Intelligence adds a context-aware workspace and sidebar for creating campaigns, building automations, reviewing account and campaign performance, generating content, suggesting segments, and connecting external tools. ActiveCampaign is proprietary software sold through tiered paid plans, with some features and usage limits varying by plan.