Overview
Klaviyo is a hosted B2C CRM and marketing platform for ecommerce and other consumer businesses. It combines customer profiles, event data, email, SMS, social and service channels with segmentation, flows, reporting, personalization, and connections to external services. Teams use it to build campaigns and automated journeys around customer behavior. Klaviyo documents agentic features such as Composer and Customer Agent, predictive models for customer lifetime value and timing, and generative tools including Email AI, subject-line generation, image remixing, and brand-voice assistance. The product is proprietary, with access and feature availability governed by the selected plan.